How to Get Prospective Clients to Remember You

18 July 2011
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Freelancers know that rejections are a given in the business. Perhaps your application came in too late and the client has already hired someone for the job. Maybe the company does not need your expertise right now but may require your help in the future.

The bottom line is this: Although every attempt ultimately leads to either a yes or a no, not all rejections are absolute.

You can convert a "No, not this time" to "Yes, we want you" by communicating well with the people and companies that you want to do business with. The following are some savvy lines to get prospective clients to remember you or your application: 

"Thank you."
Majority of the bidders simply move on to the next contest or project in line. Stand out from the rest with this simple gesture. Apart from building rapport, you paint a positive image of yourself: courteous, likeable and hire-able.

"Can you keep my resume on file?  I would love to work with you some day."  
Send a clear message to the client that you're really interested in working for him - if not today, then perhaps tomorrow. Some companies are so daft at picking up hints. Never leave success to guesswork.

"I understand that my rates do not fit your current budget, but should this change in the future, please let me know." 
Do not regard companies that cannot afford your rate as low ballers. In all fairness, some just do not know how much freelancers really charge.

"Feel free to browse my site for further information and drop me a line if you have more questions." 
Invites like these achieve at least two things. First, you avoid being pumped for too much information for free. Second, your client gets to view your online portfolio or your blog site which may just be the key to having the company develop an interest in your services.

"I previously expressed interest on one of your projects and would really like to work on this one."
By citing your previous application, you reinforce your enthusiasm, commitment and persistence to be a part of the company's success. Clients will most likely remember you for following up.

    The next time you get slapped with rejection, do not be discouraged. One of the greatest failures in life is the failure to try. Oftentimes, this decision stems more from the fear of failure itself rather than from the inconvenience of taking tests or bidding at freelancing sites. Go ahead. Take your chances.*
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