How does Google assess quality?

posted by teecup 14 July 2011 Labels: ,
curious cat
Wooing the search engine is not really my cup of tea. With the dreaded Panda slapping down the page rank and search engine position of content farms and websites, I felt that this list deserves a share.

What is quality content for Google? As quoted by Web Pro News, quality will be screened by Google on at least 20 points:

1. Can you trust the information presented?

2. Is the author reliable?

3. Can you say that the site is an authority of the topic?  

4. Is the content shallow or in-depth?

5. Can you trust the site with your credit card information?

6. Are there too many factual and typographical errors?

7. Was the content primarily created to rank in search engines?

8. Does the content reflect original research and analysis? 

9. Does the site follow content quality measures?

10. Is the site rife with redundant articles with slightly different keyword variations? 

11. Is the page of substantial value to readers when compared to other pages in search results?

12. Is the article biased or fair?

13. Does the content appear to be mass produced or outsourced to many writers?

14. Does the site discuss the topic consistently and comprehensively?

15. Is the information or analysis presented beyond the obvious?

16. Is this content something that you might want to recommend or share to a friend?

17. Is the site cluttered with ads which overpower the site content?

18. Can you imagine the article published in a printed magazine or book?

19. Are the articles short and unsubstantial?

20. Will the site evoke reader interest or complaints?*

    Comments (10)

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    Geri 's avatar - Go to profile

    Geri · 716 weeks ago

    This is really interesting gives me plenty to think about ...although truthfully I don't think I can please 'google. You can get really bogged down in the idea of trying to write seo friendly content & then end up not enjoying blogging at all.
    1 reply · active 716 weeks ago
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    teecup's avatar - Go to profile

    teecup · 716 weeks ago

    I'm with you there, Geri. I don't think I'm much of a Google pleaser. I blog to please myself (lol). ^_^

    My recent post Tested Skills Get You Noticed
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    Chin chin 's avatar - Go to profile

    Chin chin · 716 weeks ago

    Thanks for sharing this Teecup. Now, this list will surely make a lot of sites drop out from the search results which is actually good for the sake of those searching after quality content.
    My recent post Blessed Birthday to Kristel
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    Tracyann0312's avatar - Go to profile

    Tracyann0312 · 685 weeks ago

    Thanks for sharing this Teecup. No one can please Google in doing it. I agree to Chin Chin, they will surely drop out from the site because they are all after the quality of the contents.
    2 replies · active 663 weeks ago
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    teecup's avatar

    teecup · 685 weeks ago

    Hi, Tracy. Like web marketers always say, "content is king." Judging from Google's criteria, credibility is queen. :)

    My recent post Blogging Hiatus - How Come?
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    tracyann 90p · 663 weeks ago

    Well you are right and I think that it is really important for other people to make quality content because it can help them in order to attract different people that can help them in attaining the rank they wanted in Google. Thanks for taking your time reply in my comment.
    My recent post credit cards
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    chanikacha · 685 weeks ago

    This article are very informative. Sometimes we need to ask our self before doing anything on the internet but still many of us commit some mistakes running our business.
    1 reply · active 685 weeks ago
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    teecup's avatar - Go to profile

    teecup · 685 weeks ago

    Thanks, chanikacha! Glad you could drop by.

    My recent post Blogging Hiatus - How Come?
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    Angel reyes 's avatar - Go to profile

    Angel reyes · 682 weeks ago

    I do agree with chanikacha! Asking our self is very important regarding on what we are planning on our business but we cannot stop google from updating their algorithm. So Google holds the key on how your business will run on the internet.
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    Anonymous · 603 weeks ago

    Hey! I know this is somewhat off-topic however I needed to ask.

    Does operating a well-established blog like yours take a massive amount work? I am brand new to running a blog however I do write in my journal daily. I'd like to start a blog so I will be able to share my personal experience and thoughts online. Please let me know if you have any kind of ideas or tips for brand new aspiring bloggers. Appreciate it!

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