Detecting and Solving the Risks of Hyperpromotion

Signs that You Might Be Going Overboard

Too much aggression kills. One of the obvious dangers of pro bono blogging is that you will begin to sound so  desperate that you will repel attention instead of gaining sympathy votes (and help).

• Overusing sales pitches and catch phrases
  "Greatest" "best" "and " "perfect" are abstract and purely subjective. Try citing figures for a change.
  
  
• Repeating exactly the same post for the whole week or month (gasp)
  If you want the topic to linger, then at least add something new each time you open up the subject.
  
  
• Trumpeting banner adds all over the blog site
  One is enough. Just position the badge at a visible, high-traffic area.

Sharing the Message, Amplifying the Results

I'm feeling rather geeky today. This is a follow-up entry to my posts on pro bono blogging and social networking. The photo to the right is the face of new media: social sharing icons.

Back then, the pretty icons were not that popular. Conventional media - yes tri-media comprising radio, newspaper and TV - was doing the bulk of the work of sharing a message and amplifying the results.

A look back at traditional journalism shows mass media is so formidable that it continues to be regarded as "the fourth estate" and "the government watch dog."

According to Dr. Crispin Maslog, mass media can empower a population or dumb down the audience. It can shape and change opinions. It can move people to inaction or complacency. 

Today, new media has grown just as powerful, if not more formidable than traditional media... The power to communicate messages is no longer monopolized by media professionals but is now also exercised by average netizens.