Why Canned Content Sells

Is creativity underrated?

Writing, fine arts, and music belong to the realm of creatives, and typically, many creative people spend hours just brainstorming how to produce their next masterpieces.

Does this sound just like you? If it does, then you're probably not going to like the current landscape. Imagine pumping articles, videos, and logo designs under time pressure just to meet weekly or monthly quotas.

Very few creatives actually get to enjoy the opportunity of working in an environment that truly promotes careful thought processing. These days, the demand for canned content has overtaken the need for well-conceived output. Here's why:

Product vs. Process

Writing and related activities are theoretically both a product and a process, but most people fail to realize this. Even though you're a fast worker, you don't just spend 100 percent of the shift on actual writing. Part of the work involves research and organization too.  

So, between product and process, employers would rather see tangible proof and pay for the product only rather than spend their cash so you can brainstorm the hours away. The rare exception would be consultancies where businesses give you money for your professional opinion.